From Koqoon to Cultiv

As of today, Koqoon continues under a new name: Cultiv. A new name and a fresh look, but above all a good moment to share where we come from and where we’re headed.

Koqoon started with a single product: an AI assistant that generates leads on the websites of real estate agencies. Visitors thinking about selling were immediately drawn into a conversation and given a first valuation, and the agency gained a seller lead. It worked, and it still works today.

But by working with more and more agencies, we learned that lead generation is only the beginning. Once the leads come in, the real work starts: following up, sending reminders, valuing properties, drawing up reports. And that comes on top of the viewings, the negotiations, and the administration that seems to grow every year. Following up with sellers takes a lot of time and attention, and that time is often exactly what’s missing.

That’s how we came to realize we could help agents far beyond generating leads, by rethinking the entire process of converting a lead into a signed mandate and digitizing it with AI.

That became our platform. Leads are no longer scattered across mailboxes, portals, and spreadsheets, but arrive in one place. Follow-up, the first thing to slip through the cracks in a busy week, runs automatically via WhatsApp and email until the seller is ready for a meeting. Valuation reports no longer require evening work: every valuation is built on comparable data points from across Belgium, and AI writes up the report in the agency’s own style. And which sources and efforts actually lead to mandates is no longer a gut feeling, but sits in the numbers on the dashboard.

The goal has never been to replace agents, quite the opposite. Winning a mandate remains human work: sitting down at the table, building trust, negotiating. We take away the work around it, so agents can connect with more sellers and keep more balls in the air without a single one dropping.

Hence the new name. Cultiv refers to what we do for agents every day: cultivating every opportunity into a mandate.

Today, more than 100 agencies in Belgium work with us, and that number grows every week.

To everyone already working with us: thank you for your trust. The name is changing, the mission isn’t, and we look forward to growing further together.